There’s something uniquely satisfying about exploring the north behind the wheel of your own rental car. No strict schedules, no crowded buses, just the open road, breathtaking views, and the freedom to explore at your own pace. Our self-drive tour packages across Iceland, Finland, Sweden, Denmark and Norway are built for travellers who want to go beyond the ordinary; to seek out hidden gems, follow their curiosity, and uncover the magic of the region with a sense of independence.
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In Iceland, driving isn’t just a way to get around, it’s central to the experience. Our Round About Iceland itinerary takes you on an unforgettable journey around the full Ring Road, covering everything from the black-sand beaches of Reynisfjara to the glittering Jökulsárlón glacier lagoon, the waterfalls and glaciers of Vatnajökull National Park, and the natural wonders of the Golden Circle.
Along the way, you’ll explore south Iceland, venture east through dramatic coastal landscapes, and continue north to the whale-watching capital of Húsavík. With long daylight hours during summer, you’ll have time to take in the scenery, explore volcanic sites, enjoy optional activities like glacier hiking, or unwind in one of Iceland’s many natural hot springs.
It’s a true Iceland driving tour, ideal for travellers seeking the freedom of a self drive trip that blends iconic attractions with lesser-known landscapes. With a detailed itinerary, rental car, and unlimited mileage, this is one of our most rewarding Iceland self-guided tours, offering a stress-free experience from start to finish. Whether you’re looking for flexible Iceland self drive tours or just dreaming of hitting the open road, this package delivers the best of it all.
If you’re drawn to a slower pace and untouched landscapes, Finland’s self-drive tours offer that perfect off-the-beaten-path experience. Our Into the Wilds itinerary takes you deep into Finland’s northeastern taiga forests, where you can hike through national parks, spot wildlife like bears and wolverines, enjoy a sauna by the lake, and even try seasonal berry-picking. It’s a chance to connect with nature and embrace the quiet rhythm of Finnish countryside life.
For a broader journey across the Land of a Thousand Lakes, Crystal Lakes & Pristine Forests guides you from Helsinki through charming towns like Porvoo, Lappeenranta, and Savonlinna, and west to the historic city of Turku. Along the way, you’ll explore lakefront villages, see the world’s largest wooden church, and enjoy scenic drives through some of Finland’s most beautiful summer landscapes.
These self-drive packages are ideal for travellers looking to immerse themselves in nature, explore at their own pace, and enjoy a more tranquil, stress-free experience far from the crowds.
In Norway, every road feels like it was designed for discovery. Towering fjords, sweeping valleys, and one of the most photogenic coastlines in Europe make this a dream destination for travellers who love the open road. Our Norway Panorama itinerary is a scenic drive through the heart of the country — from the lush Gudbrandsdalen Valley to the dramatic Trollstigen mountain pass, the historic mining town of Røros, and the iconic Atlantic Ocean Road. You’ll encounter a blend of natural beauty and cultural richness, all with plenty of time to explore at your own pace.
For something deeper in story and scope, On the Viking Trail traces the footsteps of Norse legends — from the stunning Lofoten Islands to Viking museums, traditional villages, and the capital Oslo. Along the way, you’ll drive through national scenic routes, visit Viking Valley, and even enjoy a traditional Viking plank dinner.
Whether you’re chasing dramatic views or diving into the sagas of the past, these are two of the best self-drive tours in the region, offering both visual grandeur and immersive storytelling, all in one unforgettable journey.
Sweden’s far north offers an immersive mix of cultural richness and Arctic wilderness. Our Explore North Sweden itinerary is a 15-day self-drive journey that begins in Stockholm before following the coast of the Gulf of Bothnia through towns like Umeå and Luleå, eventually reaching the untouched beauty of Swedish Lapland.
This is a route designed for discovery, with opportunities to meet Sami communities, spend a night in a treehouse hotel, and explore the iconic Icehotel. Depending on when you travel, you may witness the Northern Lights or experience the endless glow of the midnight sun. You’ll pass through remote regions, visit museums, spot wildlife like moose, and stop in Dalarna, home to traditional red cottages and hand-carved Dala horses.
For travellers looking for a slower, more thoughtful road trip, this self-drive itinerary offers the perfect blend of scenic roads, cultural depth, and wide-open Nordic landscapes.
Denmark is a compact and inviting country where the roads connect charming towns, scenic coastlines, and centuries of cultural heritage. For a family-friendly adventure, Denmark for Children offers an independent rail journey combining self-guided exploration with easy bus and train travel between highlights like LEGOLAND in Billund and the magical Tivoli Gardens in Copenhagen — a perfect introduction to Denmark for kids and parents alike.
If you prefer the freedom of the open road, Timeless Castles & Jutland is a relaxed self-drive tour that takes you through Denmark’s royal castles, seaside villages, and the cultural heart of Jutland. With scenic routes and short driving distances, it’s ideal for those wanting to explore at their own pace, stopping along the way to enjoy Denmark’s history, architecture, and coastal beauty.
Whether you’re travelling with kids or chasing historical charm, Denmark offers a stress-free experience on well-maintained roads and easy-to-navigate routes — perfect for first-time self-drivers in Europe.
Whether you’re weaving through Norway’s fjords, cruising Iceland’s scenic roads, or discovering the quiet beauty of eastern Finland, our self-drive tour packages are ideal for travellers seeking the freedom of an independent tour. You’re not locked into rigid schedules, instead, you follow a carefully planned road trip itinerary that gives you the flexibility to stop where you like, linger longer, and travel at your own pace.
Each journey includes a detailed itinerary, car rental with unlimited mileage, and support with practical essentials like International Driving Permits and ferry crossings (where required). You can also customise with extra nights or optional activities to make the trip your own.
For Australians craving a blend of comfort and adventure, this is one of the most rewarding ways to explore Iceland and the Nordic region. From iconic attractions to off-the-beaten-path gems, these tours deliver a stress-free, year-round, and totally personalised road trip experience.
Posted on TT FoodieTrustindex verifies that the original source of the review is Google. Claudia and Pure Scandinavia recently put together an amazing 3 week holiday for my family of 4 visiting 4 nordic countries. She was friendly , knowledgeable and very happy to understand how we like to travel - independently. She was able to with no fuss put together a detailed itinerary that flowed and showed her extensive knowledge as well as her passion for travel. The reviews are true - I will happily use Pure Scandinavia again in the future and highly recommend you do do too.Posted on Scott PostTrustindex verifies that the original source of the review is Google. Made a last minute decision to go solo to Norway to see the northern Lights, Claudia and the team looked after everything i needed and put an amazing itinerary together.Posted on DavidTrustindex verifies that the original source of the review is Google. Awesome holiday and the team did a fantastic job keeping us entertained throughout the trip. Have already recommended across my network.Posted on Adelle FernandezTrustindex verifies that the original source of the review is Google. My husband and I went on the Christmas fantasy tour visiting Denmark, Estonia, Stockholm and Finland . Everyone at Pure scandinavia did an amazing job, everything was thought off, had all the activities planned and gave us plenty amazing memories . Their local knowledge and expertise especially having lived in Finnish Lapland in the past made everything that much easier and more authentic. They went out of their way to help where they could and made it feel not like travelling with a group tour but more like a trip with a bunch of friends. We highly recommend Pure Scandinavia for your next holidays. Thank you Barbara, Elaine , Claudia and Simo for our first ever white Christmas xxPosted on Louise StuartTrustindex verifies that the original source of the review is Google. We have just returned from Sweden and Norway doing the Ice and Lights trip organised by Pure Scandinavia. We travelled independently and everything was organised perfectly. Claudia was great in tweaking our itinerary to include extra nights in two locations and adjusting the activities to include things we were very keen to do. The local agent was also very responsive when we had to have alternative transport arranged due to weather in Sweden. We had an amazing trip and were lucky enough to see the Northern Lights most nights we were over there. I can highly recommend Claudia and Pure Scandinavia!Posted on U STrustindex verifies that the original source of the review is Google. Took all the stress out of planning and we were able to enjoy a "once in a lifetime" holiday that was made very special!Posted on Garry ElsdonTrustindex verifies that the original source of the review is Google. What a wonderful experience, totally exceeded our expectations. Our cabin was well equipped, spacious including sauna. The quality of food on offer was excellent and varied. All activities were exceptional and well organised. All the staff involved from reception, restaurant and those running the activities were very friendly and supportive to any special request. Our intentions was to experience the cold and wilderness. We certainly got and the bonus of some nights with extraordinary northern lights display. Highly recommended.Posted on Silke BaderTrustindex verifies that the original source of the review is Google. Pure Scandinavia organised an unforgettable Arctic holiday for us. The itinerary was seamless, communication was excellent, and having everything so well planned made travelling through remote areas incredibly easy. Arctic Bath was the absolute highlight, beautiful cabins, amazing food, and the best husky tour we’ve ever done. Even when some parts of the trip were less perfect, the overall experience was fantastic, and we came home with memories we’ll treasure. We’re already planning a summer trip to Norway in 2027 and will happily book with Pure Scandinavia again. Highly recommended for anyone wanting a unique and well‑organised Scandinavian adventure.Posted on Michelle CollettTrustindex verifies that the original source of the review is Google. Our trip was a very unique experience, so well planned and organised. We enjoyed a very balanced itinerary with first class experiences that is, Lapland. There was time to enjoy and relax in our wonderful accommodation. A special “call out” to our host/ guide Bab’s (Barbara). We felt so at home the moment we met her. Barbara kept us “on task” to ensure we continued to have the best Arctic adventure and amazing White Christmas. We would recommend that you contact Claudia at PureScandinavia as she will arrange a holiday of a lifetime for you and your loved ones.